Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers. Trust in marketing is on a decline - between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t...
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What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along with PWAs...
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