Memory plays a critical role in our daily lives, even when we don’t think about it. It helps us remember skills we’ve learned, retrieve relevant information during a meeting, or recall prior experiences when making judgment calls. In short, having a good memory can play an important role in building a sustainable career. But it’s all too easy to feel your memory is weakening, particularly when you forget about an important work assignment or can’t even remember your gym locker combination. Fortunately, there are a few science-backed strategies to improve your memory, long-term. To learn how to make your memory stronger, keep reading. How to improve your memory Sleep more. Try meditation. Drink coffee. Exercise. Break out of your routine. 1. Sleep more. Sleep has proven to be one of the most important components in having a good memory, so it’s critical you get enough sleep to allow your body to consolidate information into long-term memory. Can’t get your full eight hours? That’s okay — naps work, too. In fact, a Harvard study found participants who were trained on tasks, then napped for 45 minutes afterwards, performed better on subsequent memory tasks than non-nap participants. 2. Try meditation. Meditation has been linked to a myriad of health-related benefits, including stress-reduction and an increase in self-awareness. As if those aren’t reasons enough to give it a shot, meditation has also been linked to a reduction of age-related memory loss. In 2011, researchers at Massachusetts General Hospital in Boston found regular meditation can cause the brain’s cerebral cortex to thicken — the part of the brain that plays a key role in memory. Additionally, they found the restructuring of the brain occurred even when participants had no history of meditation. Additionally, meditation can help your memory by reducing stress, which has been shown to hinder your memory by changing the structure of your hippocampus. 3. Drink coffee or tea. As if you needed another excuse, researchers at Johns Hopkins University found caffeine can actually improve long-term memory. Researchers gave participants a set of images to study, and then five minutes later, gave participants either a placebo or a 200-milligram caffeine tablet. 24-hours later, both groups were tested on their ability to recognize images from the previous day. The participants who were given a caffeine pill were able to better recall which images they’d previously seen, suggesting a correlation between caffeine and your ability to hold onto memories long-term. So go ahead — drink up. 4. Exercise regularly. If you need more incentive to get up off the couch, consider this — exercise has been shown to positively affect your memory, both directly and indirectly. Indirectly, exercise improves sleep and stress-levels, which can consequently enhance your memory skills. Additionally, in a more direct correlation, a study conducted by the University of British Columbia found regular aerobic exercise actually boosted the size of the hippocampus in participants — which is the area of the brain that plays a key role in verbal memory and learning. It’s important to note, the study didn’t see the same results from resistance training or muscle toning exercises. It seems memory improvement is most directly influenced by an increase in heart rate. 5. Break out of your routine. You’ll never forget the first time you drove a car. You can still recall the smell of the interior, the sensation of gripping the wheel, and the nerves you had as you turned out of your driveway. On the flip side, I’m willing to bet you don’t remember anything about your drive last Monday — unless it was eventful, or notably different from your normal routine. When we behave on auto-pilot, our brains don’t need to process as much information. Our hippocampus selectively prioritizes what it needs to store, and gets rid of what it does not. It simply doesn’t have the capacity to store everything. So trying new things, or changing up your daily routine, could help store more information long-term. If you always meet with your manager in room 201, perhaps suggest taking a walk outside to chat. The change of scenery could spur your brain into retaining more information than it otherwise would’ve.


In a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP). Fortunately, in 2016, Google launched their solution to sluggish mobile web pages.They called it

Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words. They’re a great tool to have in your pocket … literally. (Ha. Or should I say 😂) What if I told you that these little guys could make a big difference in your click-through rates, open rates, and general engagement levels — that they could breathe life into your brand? That kind of changes the game, huh? That’s why we’ve compiled this guide. We’re going to cover why to use emojis, how to use them for business, and some popular combinations you can employ in your marketing. Let’s get started! Keep reading, or use the chapter links below to jump around. What are Emojis? Emojis are small icons and images created using Unicode Standard. They’re used in text messages, on websites, and as part of other digital communication. The word “emoji” comes from the Japanese e (絵,

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website. Don’t worry — APIs might seem complicated, but by the end of this post, you’ll know how they work and what using them entails. Here’s a brief definition of an API, followed by some key information on how to make one work for your business. What is an API? An API, short for automatic programming interface, is a series of rules. To be even clearer, it is an information middleman. APIs allow for an application to extract information from a piece of software and use that information in their own application, or sometimes for data analysis. In the plainest terms, an API is a blueprint that enables

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along with PWAs (progressive web apps) to deliver a seamless, fast and immersive experience.
Below are four top takeaways from Ben’s session:
 1. Speed = Money
There are real world consequences for bad user experience on your website. Some of the stats Ben included to illustrate exactly how include:

53% of users abandon a site if it takes longer than 3 seconds to load according to a Doubleclick study of Google Analytics Data.
One additional second of load time can lead to a 3.5% decrease in conversion rate and a 2.1% decrease in cart size according to a Radware report.

The message is clear — people will leave your site if it’s slow, which leads to fewer conversions. And of course, Google uses loading time as a ranking factor. It’s in the best interest of your business to focus on page speed as a key objective, if not for your rankings than certainly for your customers and prospects.
 2. You can use Google AMP to help speed things up
Google AMP can help you speed up your site by:

Discouraging or banning things that will slow down your site
Removing or banning distracting ads
Waiting to load elements until they’re needed

Ben also emphasized that AMP was created to help improve the look and feel of surfing the mobile web. Sure, you can create a dull, featureless website through AMP, but it’s not recommended. The sites that have the best success using AMP are ones that utilize AMP HTML, AMP JS and AMP Cache. This allows for exciting, interactive design experiences that load quickly.
Developers can control the design and CSS of their site, while mitigating the risk of accidentally slowing down their mobile sites after adding image files that are improperly sized, or Javascript that slows down load times.
3. PWAs and AMP make a great team
A PWA is a progressive web app – it provides an app-like experience on the web. It should be fast, integrated with the device, reliable, and engaging. Like the mobile web, PWAs have a lot of reach and are discoverable anywhere. And like an app, PWAs have a lot of power, and are a user friendly experience. If you do a PWA the right way, Ben says, you get the best of both worlds.
So, what are the benefits of PWAs?

You can use an app shell for fast transitions. The shell loads before the content, and dynamic content then populates the view.
Users have the power to add the PWA to their home screen like an app for easy access, without having to download an app.
PWAs can provide a full screen experience on mobile and on desktop, similar to an app interface for a more immersive experience.
Users can access content within a PWA offline through caching
Users can opt-in to push notifications, though Ben cautions that we should use those notifications wisely.

 4. AMP and PWAs can be used together for the best of both worlds – speed and experience
Using AMP helps users discover the content through AMP search results, and have a seamless page loading experience. The content is delivered quickly. Then, when they click in to additional pages, they’re upgraded to the PWA experience to continue to browse.
This helps not only deliver content quickly, but provide an engaging experience throughout the browsing process.
Can this be done without AMP? Certainly, according to Ben. Does that happen often? Definitely not. The reason being that it’s common for developers to inadvertently slow loading time by adding additional script elements or files that aren’t optimized – he even admitted that it happens at Google. AMP helps reduce that risk.
You can go to to see a demo of the AMP to PWA experience. It’s worth a look! Note – it works best in mobile.
Did you miss Pubcon Pro this year? Or just want to revel in the glory of what was? Check out the rest of our Pubcon Pro live blogs here.The post 4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss appeared first on Online Marketing Blog – TopRank®.