You know, I’m beginning to think that the key to virtual reality’s success might not be getting into the hands of as many consumers as quickly as possible. True: That goes against some of what I’ve previously written about virtual reality (VR). I’ve shared Facebook CEO Mark Zuckerberg’s goals of getting one billion people using VR (by when, we don’t know). I’ve covered the appeal of what it’s like to use an Oculus Go headset. I’ve discussed why the latest Oculus headset could be a game changer, and I’ve confessed my fears of what life might be like should VR go fully mainstream. And despite all the time I’ve spent using, thinking, and writing about VR — it seems there was something important I was missing all along. Something that could be key to marketers successfully adding VR to their strategies. Something about making VR relevant, even to those who see no need or place for it. So, how did I come to this revelation? It all started when I attended a VR demo at Oracle OpenWorld this week. Here’s what happened when I went, and what I learned about the potential power of VR in marketing. The