Crystal Etienne created feminine hygiene startup PantyProp not only to disrupt the monolithic menstruation market but also to provide options for all women. As the brand tackles its wide audience, it is doubling down on customer service, affordable options and marketing without gimmicks.

Source: https://www.forbes.com/sites/shanisyphrett/2018/02/22/this-entrepreneur-wants-to-make-periods-comfortable-for-all-women/